Thursday, July 30, 2009

Does Domain Age Matter?

Does the age of a domain matter?

The answer to that question would be a question: matter to what? Does it matter to its price (such as during a domain reseller bid or in the negotiations to dissolve a company)? Does it matter to its ability to perform online?

Domain Age Factor For Price or Not?
A midlife (about 5-6 years old) or elderly (about 10-12 years) domain is valuable if:


  1. the domain has been used to market online with a focus that parallels your intent to use that domain, and

  2. the domain has gained online authority and ranks well in the search engines, and

  3. the domain has not been the subject of spam to the search engines or with email, and

  4. there is some assurance that the current links to the domain won't be dropped when you buy it.

It isn't the mere age of a domain that determines its value; rather, it is the level of achievement towards the objective of the domain (thus the website at the domain) that determines value. Consequently, a new domain can have the same value as an old domain.


While the mere age of a domain shouldn't influence price, there are other factors that may influence it greatly such as the keywords in the domain, which can greatly influence online success if the website at that domain did well. If the domain contains keywords that you intend to trademark or use in your business to describe your business activities, the value may be much higher to you than others.


Does the age of the domain play a part in its online success?


If an older domain and a new domain compete head on, all factors parallel (same topics, like keywords in the domain, like back links, similar but not duplicate content, and like size), the website with the older domain will fair better competitively at least for a period of time.


Search engines such as Google inform new domain owners that they should expect a period of at least 6 months (and customarily can take up to 12 months) for a website to be indexed and take its place in the search engine results.

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