One of the most effective ways to increase business from your website or any other piece of marketing material is to post all of your contact information in plain view. For a website, that means placing your contact information in the header or in another obvious position above the bar (above the bottom of your computer screen). 800 numbers greatly increase telephone traffic.
For printed material, your telephone number and address should be in the top header, in the footer, or in the left or right margin.
800 numbers increase telephone calls, but the interesting fact is that many people will call on your regular line. An 800 number tells people that you invite their call.
While everybody has a cell phone, not everybody necessarily wants calls on their cell phone from new clients at all hours of the day and night when an answering service or machine can easily take the call for follow up the next day. As well, some people never give out their cell phone numbers.
One way to show a client how important they are to you is to give them your cell phone number. If you print your cards without a cell phone number on them, then you can determine who gets the number. By writing your cell # on your card before handing it to a client, you are making a profound statement - you are inviting them into your circle. That simple act lowers one more of the hurdles: bridging the gap.
Professionals of every field can benefit by providing good contact information on all materials, including email signatures, printed letters, and websites. Contact information on a website also provides benefits to your search engine optimization by displaying (called presentational mark-up) your address including the city and state, as well as your phone number for those who search by area code or actually search for you by your telephone number.
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